Palmer grew up in a family focused on customer service and insurance solutions for over 75 years and three generations. He founded Headway Coffee, an e-commerce coffee business back in December of 2020. His goal: Make progress daily so that one day your dreams become your reality.

This entrepreneurial spirit led Palmer to open an independent agency, to offer customers more insurance carrier choices to meet their needs.

Danny has worked 5 years in the insurance industry, working mainly with small business owners and independent distributors for their commercial insurance needs. His passion for customer service and problem solving led him to the decision to help build the independent agency with Palmer, so that his customers can find coverage options through ever changing insurance market conditions. He holds the following Florida insurance licenses:

220 – General Lines (Property & Casualty)

215- Life incl Variable Annuity and Health

and is non-resident licensed in multiple states.

Prior to the insurance industry, Danny spent more than 20 years in the CPG and DSD (Direct-Store-Delivery) world. The various roles at Snyder’s-Lance and Frito-Lay gave him thorough knowledge and background in this strategic commercial insurance market, and helped propel Clarkson Insurance to achieve Top Commercial agency status.